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Why people trust influencers more than brands – and what that means for the future of marketing
This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...
Business Intelligence | From W.D. Strategies on MSN
How Small Businesses Are Adapting to AI Without Losing the Human Touch
The workplace revolution is here, and it's powered by artificial intelligence. Yet unlike the dramatic corporate ...
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access ...
Organised by Business Exhibitions Ltd (BizEx), Holiday World Show Belfast in association with Bookit by NI Travel News, has ...
For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...
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