In the age of hyper-awareness and cultural accountability, one fashion ad can set off a firestorm. That’s exactly what happened with American Eagle’s latest campaign featuring actress Sydney Sweeney.

Nearly a week after American Eagle released its new ad campaign with Sydney Sweeney, many are still dissing or discussing it, depending whom you ask. For many, the online and social media backlash was rooted in the tagline " Sydney Sweeney Has Great Genes."

American Eagle's advertising campaign featuring Sydney Sweeney has ignited online controversy, with some accusing it of promoting racial undertones due to the tagline and Sweeney's appearance. Critics cite "white supremacy" and "eugenics,