The House is heading towards a vote on a bill to force the Justice Department to release the case files it has collected on ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

For brands looking to implement predictive consumer intelligence into their marketing strategies for the holidays, there are ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

Here's how AI can help uplift your experiential branding game and connect with customers on a deeper level to foster brand ...

NFL star Stefon Diggs is currently suing social media influencer Christopher Blake Griffith after the latter accused Diggs of ...

Among adolescents, exposure to digital alcohol marketing correlated with increased odds of recent alcohol use, binge drinking and susceptibility to drink, according to a systematic review published in ...

Discover how AI can boost your income through side hustles, business services, and smart investing — no tech background or ...

Jamaica's community-based tourism awareness campaign, “Yaad Luv”, won the City Nation Place Award for Best Communication ...

Coverage runs all week across the site and on The Drum’s social channels. Winner lists will go live at the end of each show ...