The House is heading towards a vote on a bill to force the Justice Department to release the case files it has collected on ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

For brands looking to implement predictive consumer intelligence into their marketing strategies for the holidays, there are ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

Social media marketing encompasses activities like posting text and image updates, videos, and other content that drives audience engagement, as well as running paid social media advertisements. The ...

The basis of Skims’s success is its solid product. “They’re relentlessly well-executed basics,” says Katy Lubin, VP of brand ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...