Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

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Nike remains the industry powerhouse, with $46.7 billion in sales in its most recent fiscal year. Adidas reported $21.2 billion in 2021 sales.

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...