Saturday morning, Patrick Mahomes appeared on ESPN College GameDay as the celebrity guest picker ahead of BYU at Texas Tech.

Oliviyah Edwards and Gabby Minus signed with Lady Vols basketball during the fall signing period. Here's what Kim Caldwell ...

A judge issued a temporary restraining order in favor of Jamier Brown Monday, barring OHSAA temporarily from enforcing name, ...

Austin has long been the heartbeat of live music, a city where its music roots run deep and creativity never sleeps. Earlier this month, adidas Originals and Kicking It hosted Austin’s first “sneaker ...

Buyers say these Adidas sneakers are “super comfortable,” and right now you can grab them 70% off at an Adidas Outlet. Sizes are selling fast. Athlon Sports aims to feature only the best products and ...

Ahead of the Ohio High School Athletic Association's emergency vote on whether to allow athletes to capitalize on their name, image and likeness, the organization announced a new partnership with ...

Following the House vs. NCAA settlement, third-party NIL deals are seen as a key differentiator for schools beyond direct revenue sharing. The university has dedicated significant staff and resources ...

The Ohio High School Athletic Association will hold an emergency vote on its name, image, and likeness (NIL) rules. A judge temporarily blocked the OHSAA from enforcing its NIL ban after a lawsuit was ...

Shahn Alston isn’t wasting any time when it comes to securing Name, Image and Likeness (NIL) compensation on the high school level. Earlier this week, a Franklin County judge granted a temporary ...

German sportswear giant Adidas on Tuesday raised its 2025 earnings forecast after posting record third-quarter sales and saying it had limited the impact from US tariffs. The maker of the popular ...