As the old saying goes, any publicity is good publicity. And for the popular clothing store American Eagle, their latest ad starring fan-favorite celebrity Sydney Sweeney is drawing plenty of ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Singer Lizzo shared a denim-themed meme of herself poking fun at the viral American Eagle campaign, which earned the company and campaign star Sydney Sweeney severe backlash ...

Gavin Casalegno of The Summer I Turned Pretty stars in a new ad for Dunkin Donuts in which he boasts about being the 'king of summer' - and credits his golden skin to 'genetics.' ...

I thank God I became a journalist because it spared me from becoming a publicist. Besides being a straight white man, I think there’s no riskier profession in the 21st century than that of a publicist ...

While nimbleness, speed and cultural resonance play a central role, brands can create fresh ideas and use local idioms relevant to a particular geography. “Multiple executions are the norm, and ads ...

Action heroes have taken over the world in recent cinematic history, and for good reason. With their epic stunts and the ...

While Reddit's ad business is ascendent, it's still working on a strategy for getting the most out of its generative AI partnerships.