Did American Eagle apologize for the "combined impact" of Sydney Sweeney's "blue eyes, blonde hair, and general hotness" in the July 2025 ad campaign? No, that's not true: The company's official pages did not show such a statement.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,

American Eagle has become a hot topic of backlash on the internet after their ad featuring Sydney Sweeney went viral. The first posters of the campaign were uploaded a week ago on July 23.