As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Coco Gauff admits she didn’t know much when she signed her first deal with New Balance as it was her father Corey who ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Gauff previously debuted a co-branded kit during her run to the Internazionali BNL d'Italia final in Rome. That inaugural capsule featured a navy and white ensemble finished with red accents, a ...

Coco Gauff was back on the tennis court wearing another outfit by New Balance and Miu Miu on Thursday. The tennis star ...

Coco Gauff's father, Corey, handled the negotiations of her first mega deal with New Balance and the tennis sensation ...

Coco Gauff is preparing to play at Wimbledon, but the two-time major champion had to address her outfit as she crashed out in ...

Coco Gauff is one of the most marketable athletes on the planet, but it was a decision made by her father when she was 14 ...

Coco Gauff’s New Photos With Her Boyfriend Are Turning Heads originally appeared on Athlon Sports. Tennis star Coco Gauff has ...

Coco Gauff Makes Outfit Admission After Berlin Open Loss originally appeared on Athlon Sports. Tennis star Coco Gauff’s ...

Coco Gauff is in celebration mode and looking great while at it. The 21-year-old tennis superstar made an appearance on The ...