The TV ratings giant has sued several competitors as it prepares to drop its traditional product.

Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience ...

Nielsen said it would seek to give advertisers information on how their commercials spurred purchases or other actions tied ...

Americans celebrated Independence Day this year by once again watching loads of television. Last year, every single overall ...

The action star plays deadpan detective Frank Drebin Jr. in director Akiva Schaffer’s welcome sequel to the police-parody ...

Neeson, however, is not to be counted among the rewatchers. In fact, the actor made a point of not revisiting the original ...

The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ...

Once again, a police procedural serves as the movie’s framework, complete with shadow-forming Venetian blinds and hardboiled ...

Nielsen has signed a deal with WPP Media to deliver cross-platform audience measurement for audio, streaming, and TV.

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...