The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

Cam Ward opens up about the Pop-Tarts Bowl fiasco and the backlash he faced, discussing the media's narrative with Shedeur ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the name ...

Steve Hogan, CEO of Florida Citrus Sports, explains how he and his team made the Pop-Tarts Bowl one of the highest rated ...

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

Super Bowl 59 could be the most-watched game ever, with some viewers tuning in just for the commercials. Brands are already ...

Pro Bowl is back in Orlando, Florida, and it's supping up its flag football game this year. Here's what to know about the NFL all-star game.

The Iowa State University Football team made a stop at the Riverside Casino Friday to celebrate their victory at the ...

Auburn Tigers running back Jarquez Hunter (27) avoids a tackle from Oklahoma Sooners linebacker Kobie McKinzie (11) as Auburn ...

In today's BCTV Daily Dispatch: Pop-Tarts Bowl, CNN/Elon Musk, Daredevil: Born Again, James Gunn, YFN Spider-Man, Doctor Who, ...

Feb. 9 is historically the biggest day in football for fans of all backgrounds. That’s right — it’s Puppy Bowl XXI.