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Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

GoodPop marketers got the viral moment they had been waiting for thanks to a popsicle-obsessed fan.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Ad Age’s latest reader survey explores how industry experts—including you—see the advertising world evolving over the next ...

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

Chili's offered advice on how small agencies can work with big marketers. L-R: Jesse Johnson, VP of marketing, Chili's Grill ...

In a perfect world, marketers would know every detail about a campaign’s performance, from where and when consumers saw an ad ...