WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

OpenAI and other LLM companies must slow down, respect content creators and work with industry stakeholders if they want to build sustainable advertising businesses.

Every week, Ad Age spotlights the most important job moves across advertising, marketing, media and tech. From agency shakeups to brand-side appointments, here are the leadership changes shaping ...

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Oakley says, “Athletic Intelligence is here” in a spot that calls attention to its partnership with Meta on AI glasses.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

Jason Kelce leads a beer-fueled battle in “Thermal Buzz,” a loving tribute to the macho glory of the “Predator” universe.

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

On Ad Age’s Marketer’s Brief podcast, Blumhouse CMO Karen Barragan breaks down Halloween “drive-by” fans, creator-led campaigns and why authentic brand fit drives horror marketing impact.