VICE Media to take on brand-building initiatives and storytelling campaigns for Al Ain Farms Group, effective immediately.

Awarded the MEA Agency of the Year Award at The Gerety Awards, MullenLowe MENA has also made the shortlist across several ...

Harrods is extending their partnership with Fashion Trust Arabia (FTA), celebrating culture and localisation for the modern ...

Sunset Hospitality Group's Iliana Orietta shares her toolkit for hospitality marketing in the Middle East's summer season.

Every month, Campaign Middle East selects a collection of Work for its print issue. These are the picks from May. Every month ...

The contextual advertising company's AI, Liz, allows Seedtag clients to target marketing through consumers interests, ...

Al Masaood Automobiles’ Delia Sandu explains why the best marketing is no longer an either/or between brand and performance.

CIPS MENA's Sam Achampong calls for the industry to challenge traditional processes and reframe procurement as an active ...

Hikaya's Huzefa Siamwala explains why the era of 'frictionless everything' must evolve to include transparent, respectful ...

Key insights on the future of beauty in the Middle East from Spark Foundry’s exclusive event, The Beauty Edit.

WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...

The adidas campaign, anchored in a cinematic short film, captures the emotional pulse of Al Ahly FC’s journey to the FIFA ...