Salesforce Agentforce: What you need to know Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue.

The profile of RevOps is rising in many organizations More than sales support and reporting, a report found RevOps is climbing the corporate ladder.

Free tools come at a price — your data. As third-party cookies vanish, marketers must earn trust through transparency, consent and real value.

Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Outsmarting entropy: Shipping beyond the playbook In this episode of Playbook Broken, Will Allen of Cloudflare talks about re-thinking the business model for content creators and more.

A disconnect between leadership and marketing teams means AI investments aren't going to solve critical operational bottlenecks.

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users?

Distributed storefronts demand smarter, faster brand strategy Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in an always-on ...

Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.