Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.
AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.
Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now ...
Like recently, “Some 79% of almost 100 top news websites in the UK and US are blocking at least one crawler used for AI ...
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