The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

In a media landscape that’s more fragmented than ever, brands face mounting pressure to prove ROI and outmaneuver competitors, especially as budgets tighten. Nielsen’s Matt Devitt breaks down how ...

Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

After a reenergizing week at the Cannes Lions, here are six observations on how our industry is changing to meet its new ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to ...

Omnicom and IPG have the FTC’s blessing on their proposed merger.

Although the CTV ad market in the US is poised to exceed $33 billion dollars this year, vendors have seen CPMs dip between 10 ...

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking ...

Instead of trying to reduce hallucinations, AI startup Springboards intentionally generates inaccurate, absurd outputs to ...