The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in ...

In this week’s Business of Apps podcast episode, we sat down with Dieter Rappold, CEO and co-founder of ContextSDK, to ...

The advertising landscape is shifting fast, and Connected TV (CTV) is leading the charge. As audiences move away from traditional linear TV, marketers ...

Every second counts on mobile. A sluggish experience, an unexpected delay, or a single point of friction can send potential customers straight to your ...

Luisa has been in the app industry for over ten years. She has worked with more than 40 apps across various niches and sizes, and has scaled marketing teams from the ground up. Currently, she’s at ...

AVOW, the award-winning global app growth company specializing in mobile OEM advertising, has released a new industry playbook designed to help fintech ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

In performance marketing, it’s rare to launch a campaign with minimal optimization and still walk away with impressive results. But that’s exactly what happened with our partner’s iGaming mini app ...