When Epic Games took Apple to court in one of the most high-profile tech antitrust cases in recent memory, it wasn’t just about Fortnite skins or App Store fees. Beneath the legal wrangling and ...

Improve your app’s downloads, conversion rate, and rankings in the app stores using proven App Store Optimization (ASO) strategies. Having trouble moving the needle with your app in the app stores?

Mobile OEM advertising specialist AVOW has announced a significant recognition from its strategic partner, HONOR. The company ...

Snapchat has introduced the App Power Pack, a new suite of ad formats and delivery tools designed to help brands accelerate app growth on the platform.

This free 2025 kit is built for UA / Growth leads who already spend on Meta and Google — and now need new, scalable channels. In a short, visual format, ...

Learn first-hand insights about AdTech, monetization, and data-driven innovation from Attributed — a new media platform amplifying industry voices.

This Friday is your last chance to lock in Early Bird savings of up to €300 for Business of Apps Berlin — the ultimate gathering for Europe’s app growth ...

AI-driven platform Knapsack has partnered with Cheesecake Labs, a software development and AI integration company, to launch Knapsack Chat. This ...

Your Meta ads might look fine on the surface, but if your “cheap installs” vanish by Day 2, you’ve got a targeting problem. REPLUG’s Paid UA team built ...

Getting a user to the point of subscribing is the north star for many app marketers, and it takes a lot of steps to get there. More than 90 percent of users churn from most apps within the first 30 ...