True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror ...

As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has ...

True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.

India had a dream run at the recently concluded Cannes Lions International Festival of Creativity 2025. In addition to one ...

To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, ...

Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian agencies. Besides a Grand Prix and nine Gold medals, the agencies in India ...

Despite the attention surrounding the investigation, some remain sceptical about whether it will result in lasting change.

The network's teams will gain access to Vercel's AI software development kits and v0 tools to boost campaign crafting speed by using code libraries and AI.