Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

of Americans are willing to share their birthday with a brand in exchange for a special reward, gift, or discount. American celebrations are evolving fast. From scaled-back weddings to birthday months ...

As economic uncertainty lingers, U.S. consumers are adjusting their wallets—and their priorities. New research reveals shifting patterns in household spending that signal both caution and confidence, ...

Discover how diverse consumers view Gen AI. Learn to build trust with ethical, personalized strategies using insights from Collage’s latest research.

Segment-Based Drivers of Cultural Change in America reveals how four key segments—Black, Hispanic, Asian, and Gen Z consumers—are each playing a unique role in influencing mainstream culture. Whether ...

Discover what drives retail trust across Gen Z, Millennials, Gen X, and Boomers—and how to unify their expectations to build lasting loyalty.

Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave of brand relevance.

Back-to-school isn’t just a seasonal sales push—it’s a golden opportunity to connect with one of today’s most influential consumer groups: Millennial Parents.

Younger consumers seek relatable influencers over big names. Discover how trust, identity, and cultural relevance drive loyalty in today’s social landscape.

Nintendo’s Switch 2 unlocks cross-industry brand opportunities by tapping into gaming’s cultural power across generations.

Discover how multicultural and Gen Z consumers are shaping trends in AI, finance, wellness, and media in the evolving 2025 U.S. market.

In the face of rising headlines about backlash and political pressure, many brands are retreating from Pride Month marketing. But new data tells a different story—one that could reshape your approach ...