The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

Marketers’ optimism about AI continues to grow, with 80% reporting that their use of AI tools exceeded return on investment ...

Users of the streaming platform can scan a QR code to access recipes inspired by the dinner scene from “National Lampoon’s ...

TideTackles” is the brand’s most content-rich NFL effort to date with over 100 assets, and is the first to focus largely on ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...