Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

The chain will be the first presenting sponsor of the pop-punk-focused When We Were Young as it works to connect with ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

After launching an initial test of ads on Threads back in January, which was only available to selected brands in the U.S.

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase ...

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app.

Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...