Over the festive season, advertising that brought together consistency with a dash of “experimentation” captured the mood of ...

Dave Stratton, former marketing lead at Sky Sports, is joining live sports platform Dazn as executive vice-president of ...

OpenAI will begin testing ads on ChatGPT for some free and paid users on its low-cost subscription tier, designed to allow ...

Expectations of what brands post on social media are also changing, according to the research. Around two-fifths (37%) of ...

After years of relying on digital performance channels, small and medium-sized businesses are being forced to rethink how ...

The impact of How Brands Grow is undeniable but while category entry points are an important tool, the social and fitness ...

From age old conundrums to contending with a rapidly changing modern ecosystem, our Future Marketing Leaders lay out the ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

While distinctiveness must be a priority for brand codes, these codes can also carry meaning to bring brands to mind in ...

Consumer healthcare company Opella has embedded AI from the start to the end of the creative process while maintaining human ...

In the latest episode of The Marketing Week Podcast, we speak to Burger King UK and agency partner BBH about their six year ...

Lloyds is “significantly investing” in brand amid a wider focus on experience-led customer journeys, as the bank looks to ...