If the growing demands of the job are wearing you out as a marketer, IAB UK’s agony aunt says it’s time to make sure you’ve ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

Using the beloved Puss in Boots character to bring a dose of magic to the festive season, Boots is promising Advantage Card’s ...

Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of ...

The data’s in: based on insights from 450 marketers, Smartly’s 2026 Digital Advertising Trends Report reveals how AI is powering creative, media, and measurement to deliver real efficiency and ...

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 festive season.

Influencer Marketing Budget Report 2026 With UK marketing teams reshuffling spend for 2026, influencer marketing is claiming a bigger slice of the pie. This guide helps you plan a ...

Shelley Macintyre will replace former CEO of brands and licensing Nicki Sheard who joins fashion brand Me+Em as chief commercial officer.

Three quarters of B2B marketers have seen the focus on artificial intelligence ramp up over the past year, according to new ...

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...