The return of football in September generated a massive spike in television viewership and tangibly impacted the competitive ...

All in all, horror films continue to be a growing part of television and streaming libraries, especially this time of year.

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get ...

Echte Zielgruppen. Echte Daten. Echte Entscheidungen. Die umfassenden Daten und Messungen von Nielsen sind die Grundlage für die Zukunft der Medien.

在 2025 年获得战略优势。了解全球营销趋势，平衡品牌与绩效，并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 媒体碎片化造成受众 ...