The promotional campaign is ramping up for the unified super middleweight title fight between Canelo Alvarez and Terence Crawford.

Canelo Alvarez and Terence Crawford are among the two finest boxers of this generation, and are role models for many. While both can execute brutality inside the ring, they maintain a humble and low-key approach outside.

After several anticlimactic Turki Alalshikh events, Saul "Canelo" Alvarez vs. Terence Crawford on Sept. 13 will be the first fight financed by the Saudi magnate to have a knockout bonus.