Tesla did it. The company launched its long-awaited robo-taxi service in Austin, Texas, on Sunday.“Super congratulations to the Tesla AI software and chip design teams on a successful robotaxi launch!

Tesla stock edged slightly higher before the open to Monday's stock market, responding to the robotaxi service rollout.

The launch puts Tesla head-to-head with Alphabet-backed Waymo, which is already operating a fleet of robotaxis in several cities.