David Ellison's Paramount Inks Five-Year Streaming Deal for Professional Bull Riders' Unleash the Beast Series

Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the ...

Paramount Cuts Another Deal With TKO for Streaming Rights to ‘Unleash the Beast’ PBR Tour

David Ellison’s Paramount has cut another deal with TKO Group Holdings. The media company on Wednesday said that it had inked a five-year rights deal with Professional Bull Riders to make Paramount+ ...

Paramount+ to Become Professional Bull Riders’ ‘Unleash the Beast’ Streaming Home in 5-Year Deal

Paramount and Professional Bull Riders have struck a 5-year deal that will see Paramount+ be the streaming home for Unleash ...

Paramount+ to stream PBR's 'Unleash the Beast' in new five-year deal

Skydance-owned Paramount and Professional Bull Riders have signed a five-year media rights agreement that would bring PBR's ...

Paramount+ to stream PBR’s ‘Unleash the Beast’ tour starting in 2026

Skydance-owned Paramount and Professional Bull Riders have recently inked a new five-year media rights agreement to make the ...
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Westlife Marks 25 Years with New Album and Paramount+ to Stream PBR's 'Unleash the Beast'

Westlife celebrates 25 years with a new album and tour, delighting fans with classic hits. Paramount+ secures rights to PBR's ...
Connecticut Post

PBR to bring the 'Unleash The Beast' bull riding tour to CT next year

Professional Bull Riders (PBR) will be turning Bridgeport into a rodeo next year. The "Unleash The Beast" tour will be coming to Total Mortgage Arena on Feb. 27 and 28, PBR announced in a Monday news ...
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FRE Nicotine Pouches Partners with PBR in the Brand’s Largest-Ever Sports Sponsorship

To kick things off, FRE made waves at Kid Rock’s Rock N Rodeo and PBR World Finals - Championship from May 16–18 at AT&T Stadium, the home of the Dallas Cowboys. This event marked FRE’s debut with PBR ...