Growing use of artificial intelligence in advertising is expected to boost the global entertainment and media industry's ...

In 2025, SEO and AI will merge into a unified ecosystem: structured websites become input, while AI models act as analytical ...

Influencer marketing is entering a bold new era, thanks to the growing impact of Generative AI (GenAI). A new report by ...

Artificial Intelligence - Most North American marketers say AI-powered tools could significantly accelerate their firm's ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

The French agency holding company said it's set aside 300 million euros to make further "bolt-on acquisitions" this year.

Three things every marketing leader should know about winning with AI today.

Alphabet has long sought to diversify its revenue sources and, to that end, it owns numerous non-ad businesses. The most ...

In the marketing and advertising industry, the AI-related skill that saw the most growth was AI Strategy, with a 189% adoption rate. Seeking the ability to plan and advise on AI initiatives implies ...

The extremely bullish growth forecasts for this market, estimated to be worth $166 billion by 2030, explains why last month ...

Artificial intelligence (AI) promises to be one of the most transformative technologies in human history, and certain Wall ...