Fresh off the new organization's first competition, White explains the work it took to make it happen—and why he's feeling ...

The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees ...

Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen ...

Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s ...

The Snow League’s world debut couldn’t have gone any better, if you ask founder Shaun White. “Honestly, it’s better than I could ever have imagined,” the snowboard icon said Saturday from Buttermilk ...

This week in Aspen marks the debut of Shaun White's Snow League ASPEN, Colo. -- Shaun White's next trick might carry more risk than the flips and twists he pulled off for decades inside all those ...

ASPEN, Colo. — Shaun White's next trick might carry more risk than the flips and twists he pulled off for decades inside all those halfpipes he used to dominate. This time, it's about making ...

Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun ...