This week’s Shark Tank features Barbell Apparel — who make jeans, chinos and other clothes for beefcakes. The brand’s “athletic fit” pants are designed specifically to be the right size ...

He partnered with fitness and lifestyle company Barbell Apparel for the race, resulting in a new piece of merchandise. DiBenedetto and Barbell just released a limited-edition shirt. The NASCAR Cup ...

DiBenedetto partnered with fitness and lifestyle brand Barbell Apparel to make his Midget debut possible. DiBenedetto started the evening strong by winning his first heat race. He then headed to ...

You’re always supposed to start with the good, right? There’s a Kickstarter right now for a new denim company called Barbell Apparel that aims to make jeans for hardcore athletes who have a ...

In its first of several deals, CGrowth Capital (CGRA) has today announced that it has acquired 100% of the California based Savage Barbell Apparel Company. The acquisition of Savage Barbell is the ...

Ready to create the “perfect fit” trousers, Barbell Apparel launched its own denim campaign Kickstarter earlier this month. The jeans are “made for your active lifestyle” and were ...

Fed up with jeans that don’t accommodate strong legs and a great booty, a group of athletes decided to make their own denim. The same jeans that look divine when you’re posing in front of a ...

In conjunction with these strategic developments, ‘Savage Barbell’ has also completed the design of a new and exciting range of gym apparel. This collection, designed to encompass the latest ...

DRESSING for success isn’t just for the workplace. A survey by gymwear brand Barbell Apparel found 79 per cent of people believe owning great workout clothes is an important step toward fitness ...

Fitness has those iconic pieces of equipment, too, and the barbell is a great example. Whether loaded with a new PR at your favorite commercial gym or resting idly in the corner of your garage before ...