Dopamine is the "wanting" molecule that drives us toward goals, and opioids are the "liking" molecules that provide the hit of pleasure once we get there. But this pleasure-centric view has a major ...

Starbucks revamped Rewards with Green, Gold, and Reserve tiers, a new 60-star redemption option, Free Mod Mondays, and ...

Starbucks launched an improved loyalty program, but the ghost of its former Gold Card is coming back to haunt the company.

C-store executives share updates on rewards adoption, new tech tools and strategies they say will help operators ...

Researchers discover that the phosphorylation of a newly identified protein kinase substrate downstream of the dopamine signaling pathway regulates the brain reward behavior. The nucleus accumbens, ...

Beef is the most environmentally damaging food people consume today, and its production is destroying our planet's rainforests.

A PARENTING coach says reward systems like sticker and point charts are “a punishment in disguise” which can cause children to turn to crime and drugs as adults. Abi Clarke, 34, said reward systems ...