Premier Inn hotels are like shoeboxes, but their beds have comfy mattresses that come with a "good sleep" guarantee. The profitable brand anticipates strong growth in the UK and Germany. Premier Inn’s ...

The most intriguing of Premier Inn's plans is to replace many of Whitbread's restaurants with mini-hotels. While this tactic is only a small part of the brand's overall growth plan, it highlights how ...

When the U.K.’s Premier Inn wanted to design a new hotel to met the services expectations of its guests and the cost requirements of city center properties, it literally took a room to customers to ...