Kellogg's opens its first-ever restaurant, a cereal café, in New York City's Times Square on July 4. The menu features ...

The global breakfast cereals market is set for dynamic growth, projected to reach US$ 95.32 Billion by 2033 from US$ 65.25 ...

Cereal fanatics will be excited to learn that there will be a bunch of new offerings coming to a store near you. “You might ...

Experience the nostalgia of Cereal Cinema with the Athenaeum Foundation. Enjoy classic films and a bowl of cereal for a ...

General Mills’ GIS-2.05%decrease; red down pointing triangle push to lower prices hurt its top line during the recent quarter, as sales fell nearly 7% from last year. Still, the maker of Cheerios ...

Brothers W. H. Kellogg and John Harvey Kellogg invented a process for mashing and baking grains into flakes 120 years ago. The word "cereal" is derived from "cerealis," the Latin word for grain, named ...

When Jalen Hurts heard he was named Super Bowl LIX MVP, the Philadelphia Eagles' quarterback's immediate response was, "Super Bowl champ." Now, Hurts will grace the iconic orange box of the "Breakfast ...

The cereal aisle once felt like the most exciting place in the grocery store — now it feels like homework. Today’s biggest cereal decision? Which size box of Cheerios can actually fit in the kitchen ...

Boxed cereal, once the king of American breakfast tables and a defining fixture of Generation X childhoods, is rapidly losing appeal, especially among Gen Z, who seem to be trading their cereal spoons ...

Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own Cinnamon Toast Crunch cereal box. The "Jettas Mix" will include a combination of ...