Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

Social relationships are our most powerful psychological currency; they are the key to our psychological health.

"Attempting to reorganize the world around spheres of influence is a recipe for disaster. Trump’s Venezuela intervention has ...

Medical sociology examines how social, cultural, political and economic factors shape health in ways that medicine alone ...

Your "roommate's" genes could be influencing the bacteria living in your gut, and vice versa, according to a study of rats published in Nature Communications. The research, carried out by studying ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

A delegation of 1,000 U.S. Christian pastors and influencers — the largest group of American Christian leaders to visit Israel since its founding — arrived last Tuesday as part of a Friends of Zion ...

Background: Peer influence is central to adolescent smoking initiation, yet its impact varies depending on individual and contextual factors. Understanding which moderators (personality, contextual, ...

It’s no secret that much of social media has become profoundly dysfunctional. Rather than bringing us together into one utopian public square and fostering a healthy exchange of ideas, these platforms ...

Objectives Understand the relational influences on help-seeking for mental health and substance use problems among people experiencing social marginalisation, with a focus on research applying social ...

Parental warmth and affection in early childhood can have life-long physical and mental health benefits for children, and new research points to an important underlying process: children's sense of ...

Introduction: Peer influence is often studied with regard to the development of specific behaviors (e.g., maladaptive behavior, prosocial behavior) in adolescents. Following a broader understanding of ...