At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

Meta Platforms delivers long-term compounding, AI monetization, strong Q3 growth and higher CAPEX with upside potential.

Clicks don’t equal trust. Marketers have long measured campaign success in impressions, clicks, and conversions. But our ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

Discover why Meta Platforms, Inc.'s latest earnings, AI investments, and oversold stock position make it a Strong Buy. Click ...

If you want to know how Meta makes money, here's what investors need to understand about the company's core business model.

Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

The Villages Daily Sun subscribers received a curious advertisement in their driveways. The Tuesday edition of the newspaper arrived delivered in a UnitedHealthcare bag.

One company alone was hit with more than 4,200 emails More than 5,000 businesses that use Facebook for advertising were ...

Advertising can be powerful. It can spark conversations, influence culture, or, occasionally, explode in a fiery PR disaster.

It looks like Facebook’s parent company is making a fortune through fraud. Meta internally projected late last year that it ...