What would it feel like if you could chat with your prospects here and now from this article – or better yet, a third-party article on your product or service? No sitting around waiting for intent ...

The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands grow online. The creator economy presents a paradox for enterprise marketers ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

For two decades, paid search has been the go-to channel for performance-driven marketers, thanks to its ability to target highly intent-driven users. Its simplicity and impact at the bottom-of-funnel ...

Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things (tariffs and trade deals), but a lot of retail marketers will be very unhappy if some ...

Google Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been building for several years came to the forefront this week at ...