Shopify and WooCommerce both let you build an e-commerce store without code -- but the user experience is very different. Here’s what I learned from testing these tools.

Jade Brown is a former Boeing engineer who founded Sprout Design Lab in 2020. Her business uses TikTok and Instagram to generate sales and relies on holiday-specific content. Here's how she got ...

Shopify has shown strong top-line growth and improved margins even years after the pandemic. The company is now a profitable machine backed by a net cash balance sheet. The broader tech rally has sent ...

What happens when a multi-billion-dollar platform fails to safeguard the very data that fuels its merchants’ success? What if the technology trusted by thousands of businesses to drive sales, optimize ...