NBC locks in $7M for 30-second Super Bowl LX ads, matching Fox's record rates amid high early demand from top advertisers.

February of 2026 cannot get here fast enough for the NBC ad sales team. The network will have an outstanding trio of tentpole events to sell commercials for, headlined by Super Bowl LX on February 8.

The time zone allows us to mimic our Paris programming and coverage strategy ... That Olympics–Super Bowl combination is something that NBC previously had in 2018 and 2022, and purposely ...

The company is relying on the Super Bowl and several other high-impact sports events as the spine of its programming strategy for the next year. NBC will start telecasting NBA games in the fall of ...

The NBA on NBC will return to the network’s lineup later this year, and in early 2026, NBC will have the Winter Olympics, the Super Bowl and NBA ... s just a different strategy.” ...

The last time Fox Corp. aired the Super Bowl, it featured buzzy commercials about its streaming service, Tubi. Stream NBC 5 for free ... Fox has focused its strategy on sports and news on ...

This is NBC’s strategy. This will happen again next year ... This averaged 24 million viewers and was the highest audience for post-Super Bowl programming since the aforementioned The Masked ...

This was the first time the Super Bowl was offered on both a cable network and broadcaster in Spanish. The league has been pushing to expand its audience, with a key part of its strategy being ...

The Super Bowl, loaded annually with must-see commercials and halftime performances from the biggest stars in the music industry, has only appeared on four networks – ABC, CBS, Fox and NBC – ...

This year, the broadcaster is taking a bigger leap with the free, ad-supported streamer. It's offering football's biggest game on the service, too. "This time it's less about shocking viewers and ...

The last time Fox Corp. aired the Super Bowl, it featured buzzy commercials ... Fox has focused its strategy on sports and news on traditional TV since offloading its entertainment assets to ...