All of the major sneaker brands follow the same playbook when launching a new basketball shoe: drop it in limited quantities, resulting in a sellout and positive headlines to build hype going forward.

Shares of Nike (NKE) were on the move on the last trading day of the year after CEO Elliott Hill bought shares. In an SEC filing, Nike (NKE) disclosed that Hill acquired 16,388 shares at $61.10 in a ...

Nike CEO Elliott Hill this week purchased roughly $1 million in stock, the latest sign of his confidence in an ongoing turnaround effort. Hill was the third Nike insider to buy stock in the past two ...

Apple CEO Tim Cook has been a member of Nike's board of directors for two decades. Cook just made one of his largest open-market purchases of Nike stock. This comes as Nike attempts a bold turnaround ...

Nike names Caitlin Clark its newest signature athlete, marking a major brand commitment. Clark's new logo debuts with apparel and her first signature shoe releasing in 2026. Nike positions Clark as a ...

Nike released a new Caitlin Clark commercial on Christmas Day, ahead of her 2026 CC Signature collection launch. Clark, a former Iowa women's basketball star, is asked throughout the commercial if she ...

Apple chief Tim Cook bought shares worth about $3 million in Nike, a move that nearly doubled his personal stake in the sportswear maker and signaled confidence in the turnaround strategy laid out by ...

Nike faces challenges with weak margins, sluggish sales in China Nike shares have dropped nearly 13% since December 18 results Cook's stake in Nike now worth nearly $6 million Shares of the company ...

Apple CEO Tim Cook disclosed a roughly $3 million open-market purchase of Nike shares this week (via Reuters). According to a regulatory filing published yesterday, Cook purchased 50,000 Class B ...

Nike has launched SNKRS Reserve, a new sneaker preorder system. The program allows fans to reserve exclusive sneakers in advance. It is designed to make the drop process more fair and transparent In a ...

Sarina Trangle started as a corporate news reporter in October 2024. She previously spent four years on the business desk at Newsday, covering the health industry, commercial real estate and cannabis.

Shares fell to about $58 before the opening bell on Friday, down from a prior close near $65, as investors digested a sharp earnings decline and continued margin pressure tied to tariffs, inventory ...