I was just lining up Cliffhanger – the 1993 classic movie, starring Sylvester Stallone – on Amazon Prime Video, as I'd ...

S&P Global Market Intelligence Kagan estimates that subscribers to Amazon Prime will hit 128 million by year's end and that ...

Have you been noticing more ads while streaming Prime Video of late? If so, it’s not just you. An exclusive report from Ad Week shows that Prime Video has been increasing the number of ads it ...

This new business isn't just an additional revenue stream. It's a strategic opportunity, and it could significantly reshape ...

Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of 2 to 3.5 minutes per hour. "We remain focused on prioritizing ad innovation over ...

A federal judge dismissed a class-action lawsuit filed against Amazon by disgruntled customers who alleged the company had ...

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to.

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp up a little bit more” in 2025. This isn’t the same message the ...

Amazon has increased the number of ads or “ad load” in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Notably, Amazon never directly informed subscribers of the ad increase.

Nevertheless, more ads on Prime Video are hardly welcome, and the cynic in me does have to wonder whether that six-minute per hour ratio will increase further in the months or years to come.

Noticed anything different about Prime Video lately?When Amazon launched ads nearly 18 months ago, the company made it an opt-out option. This meant that Amazon Prime subscribers who wanted an ad ...

A lawsuit filed in February 2024 against Amazon on behalf of Prime Video users accused the company of false advertising and deceptive practices over the change by Prime Video to serve ads unless ...