With that said, at an MSRP of $25 (the press release says “up to $30”), Proper No. 12 would seemingly be aimed at an ever-so slightly higher segment of the whiskey market, making it a toss-up ...

Conor McGregor is being dropped by Proper No. 12, the Irish whiskey empire he helped construct, the company announced Tuesday. The decision comes just days after the fighter was found liable in an ...

Conor McGregor is being dropped by Proper No. 12, the Irish whiskey empire he helped construct, the company announced Tuesday. The decision comes just days after the fighter was found liable in an ...

Fast forward to this Tuesday, and McGregor learned that he's no longer going to promote Proper No. 12 Irish Whiskey. That decision was made by Proximo Spirits, which acquired his majority stake in ...

Very much what you would expect from an Irish whiskey, ... I’m more than happy to give a blunt assessment. I may have come off overly hard on Proper No. 12. It isn’t a bad whiskey by any stretch.

History of Conor McGregor's Proper No. Twelve Irish Whiskey. While McGregor launched his Proper 12 whiskey in Sept. 2018, he's proudly expressed his love for whiskeys and other spirits for years.

Artem Lobov, a retired fighter who was once a training partner of McGregor's, is suing the UFC star over a substantial amount in unpaid proceeds from the sale of McGregor's Proper No. 12 Irish ...

Proper No. 12 Irish Whiskey was co-founded by Conor Mcgregor, his manager Audie Attar and Ken Austin. Austin is a veteran in the alcohol industry, having previously worked for E&J Gallo and Seagrams.

It’s proper Irish whiskey and twelve is my hometown,” said McGregor. “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work.

Proper No. Twelve® Irish Whiskey announces the launch of the One for All Project, a nationwide initiative addressing the ...

Only the well-known Howler Head brand remained a favourite among UFC fans after Proper 12 Irish Whiskey gained popularity. McGregor added Proper Twelve Irish Apple to the brand’s portfolio ...