So an apple whiskey strikes a different chord with me. Proper Twelve, of course, is an Irish whiskey, in comparison to Crown's being Canadian. Proper Twelve Irish Apple is a blend of the original ...

Proximo Spirits has acquired a majority stake in Proper No. Twelve Irish Whiskey via a new long-term deal worth up to $600 million for brand co-founders Conor McGregor, Audie Attar, and Ken Austin.

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These days that number is more likely to be ten to twelve, and there are more coming into the market all the time. Indeed, sales of Irish whiskey are soaring, with 11.4 million 9-litre cases sold ...