We’ve had a run of cartoon-themed watches this year, everything from Popeye swinging his arms across a dial to SpongeBob grinning back at you. But Seiko’s latest collaboration might be the most ...

Seiko unveils King Seiko Vanac “Tokyo Horizon” with Urban Greenery and Urban Gardens variants Design echoes 1970s Vanac aesthetics, featuring patterned dials, matching straps, and refined case ...

In the 1980s, affordable and wearable watches were hugely popular, from the distinctive bright colours of a Swatch watch to the functional digital displays of a Casio. The ease and convenience of a ...

Few watches have a following as broad as the Seiko 5. Collectors respect it. Beginners start with it. And most people who buy one end up keeping it for life. With prices starting as low as $315, you ...

Seiko's new Prospex Speedtimer Motoring is an homage to classic car design, with a cream 'Panda' dial and perforated brown leather strap. Solar-powered, it has up to six months of power reserve and ...

Seiko’s limited-edition Presage Classic “Shiracha” is now available for pre-order It features a smoky, textured dial inspired by Japanese silk It’s also the first in the series to come with a brown ...

The two new 5 Sports models bring fan-favorite styling to life with true Pepsi branding Seiko has stepped into the spotlight with its most playful and meta watch release yet: two limited-edition ...

Seiko has finally made it official. While watch fans have been calling red-and-blue bezels “Pepsi” models for decades – largely thanks to the iconic Rolex GMT-Master – this is the first time the ...

Grand Seiko has revealed what it claims to be the most accurate mainspring-powered watch ever made at Watches and Wonders. Called the SLGB003 and part of the new Evolution 9 Collection, the titanium ...

We caught up with Akio Naito, president of Seiko Watch Corporation, to talk about the future of the luxury Japanese brand. Welcome to Dialed In, Esquire’s column bringing you horological happenings ...

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. Welcome to the third annual edition of the Great GQ Watch Survey, in which we ...