On3 on MSN

Adidas, Patrick Mahomes announce second class of ‘Team Mahomes’ NIL deals

Saturday morning, Patrick Mahomes appeared on ESPN College GameDay as the celebrity guest picker ahead of BYU at Texas Tech.

Patrick Mahomes reveals new 'Team Mahomes' NIL student-athlete class

Kansas City Chiefs quarterback Patrick Mahomes reveals new 'Team Mahomes' NIL student-athlete class | @EdEastonJr ...
Yardbarker

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh. On Wednesday, Adidas announced a $100M, 10-year deal to be the exclusive ...
USA Today

What’s Wisconsin’s future with Under Armour as other major programs change outfitters?

The University of Wisconsin's 10-year contract with Under Armour is set to expire in 2026. Wisconsin has expressed satisfaction with the Under Armour partnership so far. Other schools' new apparel ...
Yardbarker

Penn State's Potential Switch to Adidas Could Boost NIL Funding Significantly

In early August, Penn State Athletic Director Pat Kraft made a claim that sounded a bit flattering but also foreshadowy, if you listened carefully. "I am excited about this new world [of college ...
Hosted on MSN

Nebraska Volleyball’s Harper Murray signs NIL deal with adidas

LINCOLN, Neb. (KOLN) - It’s a match that not many Husker athletes have made since the onset of the “Name, Image, and Likeness” era, but it’s coming at a time when Nebraska continues to maintain a ...
gatorswire.usatoday

How Kim Caldwell says Tennessee switching to Adidas can help Lady Vols' recruiting

Lady Vols legend Candace Parker is the president of women's basketball for Adidas, creating a valuable connection. The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes.