Saturday morning, Patrick Mahomes appeared on ESPN College GameDay as the celebrity guest picker ahead of BYU at Texas Tech.

Kansas City Chiefs quarterback Patrick Mahomes reveals new 'Team Mahomes' NIL student-athlete class | @EdEastonJr ...

A judge issued a temporary restraining order in favor of Jamier Brown Monday, barring OHSAA temporarily from enforcing name, ...

Austin has long been the heartbeat of live music, a city where its music roots run deep and creativity never sleeps. Earlier this month, adidas Originals and Kicking It hosted Austin’s first “sneaker ...

With this announcement, Ole Miss becomes the latest college football program to announce an on-field advertisement since the ...

Buyers say these Adidas sneakers are “super comfortable,” and right now you can grab them 70% off at an Adidas Outlet. Sizes are selling fast. Athlon Sports aims to feature only the best products and ...

Ahead of the Ohio High School Athletic Association's emergency vote on whether to allow athletes to capitalize on their name, image and likeness, the organization announced a new partnership with ...

The Ohio High School Athletic Association will hold an emergency vote on its name, image, and likeness (NIL) rules. A judge temporarily blocked the OHSAA from enforcing its NIL ban after a lawsuit was ...

Following the House vs. NCAA settlement, third-party NIL deals are seen as a key differentiator for schools beyond direct revenue sharing. The university has dedicated significant staff and resources ...

Shahn Alston isn’t wasting any time when it comes to securing Name, Image and Likeness (NIL) compensation on the high school level. Earlier this week, a Franklin County judge granted a temporary ...