Saturday morning, Patrick Mahomes appeared on ESPN College GameDay as the celebrity guest picker ahead of BYU at Texas Tech.

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement, though, the Vols will also be in position for NIL success. In the ...

Kansas City Chiefs quarterback Patrick Mahomes reveals new 'Team Mahomes' NIL student-athlete class | @EdEastonJr ...

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh. On Wednesday, Adidas announced a $100M, 10-year deal to be the exclusive ...

LINCOLN, Neb. (KOLN) - It’s a match that not many Husker athletes have made since the onset of the “Name, Image, and Likeness” era, but it’s coming at a time when Nebraska continues to maintain a ...

The Adidas deal is expected to bring significant NIL benefits to Tennessee athletes. Tennessee has already secured a commitment from five-star forward Oliviyah Edwards, who's signed with Adidas, for ...

The University of Wisconsin's 10-year contract with Under Armour is set to expire in 2026. Wisconsin has expressed satisfaction with the Under Armour partnership so far. Other schools' new apparel ...

In early August, Penn State Athletic Director Pat Kraft made a claim that sounded a bit flattering but also foreshadowy, if you listened carefully. "I am excited about this new world [of college ...

Penn State has announced that it will switch from Nike to Adidas as the university's official athletic department apparel partner. The new, 10-year partnership will take effect on July 1, 2026. Nike ...