A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing into question whether the retailer accidentally strayed from its typically female-friendly marketing or deliberately tried to shift focus.

American Eagle Outfitters, Inc., a clothing and apparel retailer headquartered in South Side, has gone viral over the past few days for a controversial denim campaign starring actress Sydney Sweeney.