The Duchess of Sussex , 43, last week rebranded American Riviera Orchard to the name 'As Ever', launching a website with a ...

Commentator Samara Gill claims Meghan Markle’s “shambolic” rebranding of American Riviera Orchard to As Ever was not “thought ...

News.com.au entertainment reporter Bronte Coy discusses the backlash Meghan Markle faced for rebranding American Riviera ...

Guess what? Meghan’s jam won’t be ready for her show One wonders whether Meghan Markle should have renamed her merchandise ...

The feature of the hummingbirds in the logo may also have a hidden meaning as it is believed Harry is a big fan of the birds, with the inclusion of them in the logo being seen as a potential nod to ...

The founder of a New York clothing brand learned that he had something in common with the Duchess of Sussex this week: a ...

Former royal butler Grant Harrold shares that Meghan Markle is trying to prove one thing with her new brand, As Ever.

Meghan Markle has suffered a significant blow as the Duchess of Sussex cannot sell clothes under her new "As Ever" brand, new reports claim. The lifestyle brand, previously called American Riviera ...

British royal family news reveals that Meghan Markle has kluged together her latest brand, a hodge podge of the dead-in-the water “American Riviera Orchard” to some blunder called “As Ever.” What ever ...

The Duchess of Sussex (inset), 43, has today revealed her revamp of American Riviera Orchard in an Instagram announcement. The mother-of-two has renamed her luxury lifestyle brand 'As Ever' - and ...

The US Patent and Trademark Office (USPTO) reportedly issued a partial rejection of Meghan Markle's application for her As ...